After having featured Cucula a while back, I stumbled upon The Tote Project through good ol’ instagram. Get ready for another inspiring story about creatives supporting a good cause by starting a business. This time not by selling chairs, but (the name might have given it away..) a collection of very sweet tote bags (and more!).
Fay Grant and Michelle Fergason wanted to do their part to fight modern-day slavery and help recovering survivors follow their dreams. For many of us it’s true that we are ‘free to ride’, ‘free to love’, ‘free to roam’ and ‘free to grow’. These totes and pouches serve as a perfect reminder that this is something to keep being mindful of, as it’s no by means a given for so many others.
Fay is based on the east coast, and overseas the creative and web design. Michelle, based on the west coast, focuses on business development. Their products are handmade in India, by rescued victims of trafficking, who work in a fairtrade certified factory in India.
A sweet Indian touch is added to the pouches, with the inside lining and braided tassels being made from recycled sari.
To further helping the cause, the ladies behind The Tote Project decided that 20% of the proceeds from each purchase will go to Two Wings. This non-profit organization uses education, mentoring and life coaching to empower at-risk youth and survivors of sex trafficking to pursue their dreams.
Pretty incredible aye? Which design is your favourite?