I am easily excited when someone comes up with a smart way to incorporate photographs into our everyday lives. Smart and with a touch of glam? Stiger Woods does just that!
I was nosing around in Hutspot, a conceptstore in Amsterdam filled to the brim with pretty things, when I stumbled upon Stiger Woods. I’m not sure whether other people felt the same, but I just really wanted to stroke these glossy photo tiles. And buy them, obviously.
Stiger Woods is the brainchild of Martijn Smulders. Using a manual technique, he transfers photographs onto recycled pine or oak wood. He notes that this technique gives the result a lot more character than machine printing. The fact that the images are printed on multiple square pieces of wood, rather than one large board is also a big reason why his work is so compelling.
The final touch, and in my opinion the reason why his work really pulls you in, is a high-gloss epoxy finish. Because, well, who doesn’t like shiny things? They make the photographs look très chique, and almost like luxurious bathroom tiles. But more interesting.
“My art school background and a trip around the world gave me the inspiration to print photos in an unconventional way” – Martijn Smulder, owner of Stiger Woods.
Martijn prints his own work, but also collaborates with other photographers or, -yay!- you can have your own photos printed as a Stiger Wood.