Mindful Monday: time to take a deep breath and stop. running. around.! Gigot is here with some Mindful inspiration. Introducing today: Yoga Joes.
Doing yoga exercises is a great way to practice being more mindful, learn to focus on your breathing and keeping your body flexible. Dan Abramson discovered that yoga helped him a lot with easing the pain of a back injury. As het got more into it, he noticed that the whole yoga industry in the US was pre-dominantly female orientated. He set up Brogamats, to shift the perceptions of yoga.
Yoga is for dudes too, you know.
After selling extra long yoga mats and bags with ‘manly designs’, he wanted to take things further. As it goes with good ideas, they can somehow pop-up when joking around with a friend. That’s what happened with Yoga Joes. The journey from the idea of toy soldiers doing yoga moves, to the actual Yoga Joes that are ready to ship next month, has been very intense. Read all about here, it’s an inspiring story of how to combine a fun idea with bucket loads of perseverance.
Of course the Yoga Joes are just really fun and quirky. A somewhat unexpected but welcoming effect is that organisations working with veterans and soldiers suffering from PTSD consider the Yoga Joes as a great chance to promote the benefits of yoga – regardless of gender.
Namaste everyone, enjoy your Mindful Monday!