A while ago I started a lettering project. I’ll write a proper update about my progress (and delays..) soon, but for now I’ll share my top 5 creative ways to combine lettering + business.
Lettering for your business – make it pretty and make $$$
I am actually starting a business myself – which is still a bit of a secret and will share more about in due time (I know I feel very James Bond-y) . This is part of the reason why I started a lettering project in the first place, as I think there are nifty things you can do to enhance or start your creative business with drawing pretty letters. (beyond making pretty to-do lists, which, though it doesn’t help getting the work done any faster, sure is a bonus!)
Here are 5 ideas I came across that have a creative way of using lettering in their business that really stood out to me.
1. Use it on your shopwindow
One of my favourite shops in Amsterdam, Sukha, does a wonderful job overall in their branding. One of their key features is their in house poet who makes the cutest little poems, which are then lettered onto stationary, bags, and, brilliantly, their shop window. No doubt these pretty lettered poems make people stop, read and go in!
This isn’t a far stretch – letterers obviously love paper and stationary&lettering often have a happy marriage. One of my favourite letterers based in England, Belinda Love Lee, just opened up shop with her own stationary line. There’s not a whole lot to choose from, yet, but it sure is mouthwatering pretty the things she has on offer.
3. Add a lettered gift with every purchase.
This is done really well by lifestyle brand Matter. They teamed up with the Letter J Supply to write these beautiful quotes, which you will receive for free when you purchase one of their pants. It makes a neat little gift to receive a pretty lettered gift like that, and if the receiver likes it enough and hangs it up or shares with friends, it’s free advertising (yay!)
4. Exchange for talents or for goodies
As a business owner you will find yourself in need of help from others. Whether it’s a photographer, a stylist, a bookkeeper or an event room owner, chance is that rather than paying for their services, you might be able to swap. Maybe you can rent a coffee house after hours to host your event, in exchange for a handlettered menu? One of my *ahum* idols, Lauren Hom does this brilliantly, she exchanges her lettering skills for lunch.
5. Letter a book
Ok so technically Becky is not a letterer but rather an illustrator and illustrations are a bigger part of this book than lettering. But, I was still inspired as it seems like an amazing fun project to do. You can totally imagine combining lettering and illustrations, pictures or collages to make a fun book (like Becky’s book ‘I’d rather be short‘), especially when it’s a book about a topic your business is in.
ps: Do your hands start itching to start lettering as well? On GIGOT’s Pinterest you can find the board ‘Lettering resources & Inspiration’, with, you guessed it, tons of info and pretty examples from lettering geniuses!