Halona is a Dutch fashion brand founded by two fashion designers who are on a mission to show people what you can do with ‘waste’ by turning it into something beautiful.
It starts with basic shirts and sweaters made from organic cotton or hennep. Then applications are sewn onto the shirts by employees of Dutch social working facilities. The applications are made from residual fabrics that come from fashion brands such as Claudia Sträter and Humanoid. The small pieces of fabric that were leftover after cutting the materials were thrown in the bin – until Halona came to the rescue. Basic shirts and sweaters, are now made into little pieces of art. Nice!