This might just be the cutest thing / smartest campaign ever..
A while back I wrote about how I rescue teddy bears from thrift stores. Because I don’t want to fill my house with stuffed animals, I only buy the ones that are identical to teddy bear I’ve had my entire childhood. It’s hard wrenching though, whenever I’m in a thrift store and I see a big bin of discarded bears and giraffes and dogs and what not.. They seem so unloved and so, lifeless.
Saving stuffed animals from ending up in the recycle bin is exactly what Second Life Toys is all about. You can send your injured toy (say he’s missing a leg), and the toy will receive a transplant from a donated toy, and will return to you good to go!
It’s not only about saving stuffed animal’s from being thrown out.. It’s really a way to initiate more response to the lack of donors problem which is pressing worldwide, but especially in Japan. That’s why designers Akira Suzuki and Togo Kida came up with this project to show kids how donation can save lives (and in the case of the toys, make them hella cute too)
If you have a stuffed animal waiting for a transplant, or a donation to make, head on over to the website to find out details.