Some finds just make me want to hop on a plane and go see this in real life straight away. That’s the (book)case with my current obsession Book/Shop. All bad jokes aside, let me introduce you to book/shop and their creative ideas that make my heart jump. (*Burning a kindle is a very bad and cruel thing to joke about, kids!)
Recently a show returned to Dutch television called ‘Werk aan de Winkel’, which loosely translates into something like “we need to do something about this”. A business woman (the leading lady of fashion brand supertrash) and a guy heading a creative agency, work together to help small shops. These shops are close to bankruptcy, and need to get ready for the 21st century in order to survive. This basically means: get rid of everything in the interior that had not been changed since the 80’s, cut back in stock and find one focus, and add something, fun and creative, that makes the shop stand out.
Though the changes aren’t always welcomed by the owners (ugh, change..), I do believe the changes help transform the shop into a shop I’d actually like to visit. Because we don’t need shops anymore (thank you mr Internet for being there, always!), a shop needs to persuade us to come pay a visit. Right?
Book/shop does this so cleverly.
Book/Shop is located in Oakland, California, and also has a branch in New York. They are ‘committed to the reading experience’, by selling rare books, and all the fun goodies that you no longer need when you go digital (and maybe another reason to stick to real books?). They have some really pretty book-related artwork, book bags and gorgeous handmade book cases.
But there is more.
May 9th, they organise the ‘The book was better’ Film Festival. Film makers can send in a short film, based on the chapter of one book. All the short films will be shown at the film festival which will take place in the woods, 1,5 hours outside of San Francisco.
There is place for swimming, reading spots to relax in, and classical movies adopted from books will be screened in the theatre. Is this just me or does this sound like pure bliss and pure brilliance for a bookshop to organise such an event?
And then there are the amazing handmade book cases they sell. Yes we read a lot online, and even book/case is not going to stop that all together. Having a pretty solid wood handmade book case that needs filling is an excellent reason to buy more actual books though!
“Each unit is cut and trimmed by hand to ensure an exact fit, then matte clear-coated, meticulously edge-banded , then sanded again and hand rubbed with a light finish of natural beeswax.” Book/Shop on their THE SSB-1 book shelve.
Have you been to this shop? Or are you going to the The book was better filmfestival? What do you think a shop needs to make you want to pay a visit (and spend some $$/€€ )? Do leave a comment!